How two Texans perfected the polo: Meet Criquet

Mar 26 2020

Criquet founders Billy Nachman and Hobson Brown are your quintessential Austin guys — with one big difference. The duo's collection of classic shirts quickly developed a cult following nearly a decade ago. And for good reason: The cotton tees take a cue from iconic gents (see: Robert Redford and Arnold Palmer) with a laid-back Texas edge. As inspiration, Billy and Hobson looked to their favorite well-worn golf shirts – and the preppy-perfect styles of the 1980s. The effortless polos wear like your favorite T-shirt, with style that translates from the golf course to the country club. Fun fact? Actor and Dallas native Luke Wilson is a big fan. He joined the Criquet team as an investor and brand ambassador a few years ago. With golf season in full swing, we gave Billy and Hobson a buzz to chat all about everything from their favorite memories on the course to the stylish gents that inspire their look.

Q.
Why did you start Criquet?
A.

We felt like we could improve the old-school golf shirt that was popular back in the ’80s — what we saw our dads wearing. We loved the hard collars, the deep plackets, and the ability to wear it on its own or under a sport coat. It’s the Swiss Army Knife of polos. We improved on it with better fabric, better fit and smart details like our removable collar stays that keep collars looking fresh wash after wash.

Q.
The shirt from your collection we absolutely must have?
A.

Our long-sleeve Players Shirt might just be our most versatile piece. You can wear it as a layer piece, or you can wear it commando for an entirely different look. It's a perfect four-season shirt!

Q.
Three words to describe your brand?
A.

Old school cool.

Q.
When did Luke Wilson get involved?
A.

We saw Luke wearing one of our shirts on Good Morning America. We were like “That’s cool!” And at the same time were like, “We need to get Luke some new shirts!” So, we got connected with Luke through a mutual friend. We all got along great and decided to work together. Luke personifies the brand we’re building: laid back, funny, smart and effortlessly stylish.

Q.
What do you love most about Texas?
A.

Queso, tacos and BBQ? Seriously, we love the culture of Texas. The music, the creativity, the mix of people, the friendliness, the outdoor culture. It all combines for an amazing place to live.

Q.
Describe the typical Criquet guy.
A.

We welcome all types of guys who operate in all types of situations. Whether you are an investment banker in NYC, a musician in Nashville, or a tattoo artist in Austin, you can wear Criquet and feel good about the way you look and you how you feel.

Q.
Epic golf memory you'll never forget?
A.

Jack Nicklaus' 1986 Masters win was an iconic moment in golf history — a moment so big we named our yellow Players Shirt The ’86 in reverence to the classic shirt Jack wore that day.

Q.
Best day on the course in recent memory?
A.

We participated in the Summer Solstice Marathon of Golf at Bandon Dunes in 2011. Seventy two holes of golf in one day. Walking close to 24 miles. Start at 5:30am and finish at 8:30pm. And I can probably say with 100 percent confidence that I have hit more shots and lost more balls in one day at that resort than anyone else in the world.

Q.
Favorite golf course in Texas?
A.

In the Austin area, we love Lions Municipal Golf Course (save Muny!), Wolfdancer Resort at Lost Pines, Butler Pitch and Putt — and whenever we get invited, Austin Golf Club, Ben Crenshaw’s club.

Q.
Style icons who inspire you?
A.

Arnold Palmer. Steve McQueen. Frank Sintatra —BN Robert Redford. Seve Ballesteros. Tom Selleck —HB

Q.
Fun fact we can't Google about you?
A.

Billy and I met in kindergarten at an all-boys school. Billy remembers me as the kid who had a lot of spontaneous nose bleeds. I remember Billy’s brother Jed, affectionately known as “Chet" after the a-hole brother in “Weird Science,” giving me dead arms. It was an immediate connection. —HB

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